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Adwords 102 Video Course Adwords 102 Video Course

In the remaining nine videos of the Google Adwords course, you will learn more about how you can improve your Adwords performance. By now, you should already have a very good grasp of the basics courtesy of the Adwords 101 Course.

This video series, the Adwords 102 Course, can take you further into the capabilities of Google Adwords and help you learn to set up better ad campaigns to increase your visibility.

The following videos will show you numerous tips, such as creating site-targeted campaigns, optimizing your campaigns’ keywords, and how you can stay updated on how each of your campaigns are performing.

Video 1

Sometimes, you don’t want people to just find you randomly on search engines or on websites. You can specifically home in on websites where you can advertise.

This video shows you how you can set up a site-targeted advertising campaign. You’ll get to learn the difference between keyword-targeted and site-targeted campaigns as well.

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Adwords 102 Video Course #1
Video Running Time: 23 Minutes

Adwords 102 Course Adwords 102 video Course Video 2

Need a little bit more advanced Google Adwords techniques? If your ad campaign has been running successfully, you can expand your target reach by making your ads more visible in Google’s content network.

Learn how you can set up a Content Network Campaign and how to separate this from your currently-running campaigns.

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Adwords 102 Video Course #2
Video Running Time: 8 Minutes

Adwords 102 Course Adwords 102 Video Course Video 3

Now that you know about Content Network Campaigns, you will have to learn how you can run ads on content networks.

This video will show you how to do this and how you can keep your ads from showing up on junk or spam websites.

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Adwords 102 Video Course #3
Video Running Time: 5 Minutes

Adwords 102 Course Adwords 102 Video Course Video 4

As an Internet marketer, you most likely know all about split-testing, and have probably done this on your numerous web pages.

You can also split-test your ad campaigns and see which of them is more effective. You can learn more about split-testing your ads in this video.

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Adwords 102 Video Course #4
Video Running Time: 5 Minutes

Adwords 102 Course Adwords 102 Video Course Video 5

What are negative keywords and how can you make them work in your site and your ad campaigns?

You can keep people using unwanted search terms from finding your ads, especially because they won’t give you the kind of exposure and earnings that you are looking for. Find out how you can work with negative keywords in this video.

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Adwords 102 Video Course #5
Video Running Time: 7 Minutes

Adwords 102 Course Adwords 102 Video Course Video 6

How much traffic could your ads be receiving with your current settings? To find out, you will need to know how each of your keywords is performing, which will let you know if your keywords still need work.

This video will show you how to look at and understand Google Adwords’ traffic estimator tool.

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Adwords 102 Video Course #6
Video Running Time: 13 Minutes

Adwords 102 Course Adowrds 102 Video Course Video 7

Are your ads appearing when and where they should be, and is everything running smoothly? This video will show you the Adwords Diagnostics tool and how you can stay on top of any issues with your ad campaigns.

You can also take a look at the Disapproved Ads tool, which shows your ads that haven’t been approved and could teach you what to do for your next ads to be accepted.

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Adwords 102 Video Course #7
Video Running Time: 6 Minutes

Adwords 102 Course Adwords 102 Video Course Video 8

Do you want to stay on top of all of your ad campaigns’ performance? Naturally, you have to know exactly how effective your ads are.

You can generate the complete detailed reports in order to track them better and compare them whenever you need to. This video will show you how you can generate these reports on Google Adwords.

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Adwords 102 Video Course #8
Video Running Time: 9 Minutes

Adwords 102 Course Adwords 102 Video Course Video 9

Are your ads really effective, and does each impression translate to actual hits, sales, or sign-ups?

It’s extremely important for you to track your ads’ conversion rate, and this video will be able to show you exactly how you can use Google Adwords’s conversion tracking tool.

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Adwords 102 Video Course #9
Video Running Time: 15 Minutes


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